If you plan a party each year, you better think about it in advance. What theme are you planning? Maybe you want everything to be Santa, maybe it is elves, maybe it is for Acttee a needy cause. The earlier you plan, the better it will be.

Here’s an example: Say we are going to set up a print-on-demand T-t-shirt shopping on the web at Printfection, Zazzle, or CafePress. What products will we be offering? T-shirts, of course, but how many ways are there to say T-shirt? At least these: T-shirt (which Google translates into “t shirt”), T-shirts, Tshirt, Tshirts, tee shirt, tee shirts, tees (but “tee” often means golf tee). There are other varieties of apparel available: tank, spaghetti strap, camisole, baseball jersey, sweatshirt. For that matter, we could generalize: shirt, shirts, apparel, clothing. (“Shirt” and “shirts” are frequently searched for.) And there are non-apparel items such as coaster, tote bag, cutting board, mouse pad, or generally, gifts.

And speaking of cards, do you have all the addresses you need for cards? Now is a good time to get them ready. Update your list every time anyone moves. Have you made new friends? Add them to your list. You don’t want to forget anyone.

You need to have few competitors so you can earn a spot on page one of the search results. If someone types in your keyword and only four results appear, you’re guaranteed to be on page one. If four million results appear, getting anywhere near page one is nearly impossible.

Next what we have is a laugh fest of information. No one knew about what happened with Ronni at the club but the guys and Angelina. Mike who is dying to let the others know about the Grenade situation, is hushed by Vinny.

Boston, Massachusetts residents won’t have to travel to the Jersey Shore to buy Ronnie Ortiz-Magro’s new t-shirts. The creations will be readily available online on a website dedicated to the clothing line, called Jersey Laundry. Be ready with your credit card in late February when the website launches.

So is the statement ‘a t-shirt is a t-shirt’ really accurate? When talking to some of my clients, its important to listen to their requirements. I discovered that even something as tangible as a tee shirt can have a subjective quality ; an expected performance, if you will. For instance, a fitted shirt as compared to a regular t shirt serves a different purpose. Why you ask? Primarily because of the garment stitching and cut.